SP Tattoo Week 2016 was a hell of a challenge. How to put together awesome tattooers like Chris Garver, Chris Nunez, Mauro Landim and Teté with terrific shows from Edi Rock, João Gordo and Luana Camarah? As the project's Creative Director, I wanted the booth to look like an American house in which the garage is the best place for underground bands to start their thing. Plus, we had to create a welcoming environment for all the people who were there to have a good time, without losing the brand’s identity.
Here is the film I directed with camera work from Davi Valente and William Soares and some photos by Jonathan Serrano: